WhereWords are a chain of words which make a up a sentence in the form :
Basically WhereWords are sentences users would enter when searching for your business its products and/or services.
You (the business owner) choose WhereWords that are relevant to your business, its products and services.
You can be as specific in description as you like and have as many sets of WhereWords as you wish.
For example if you were a Health Food Store called 'Healthy Habits' located in Melbourne you may wish to have WhereWords similar to these :-
You can also choose the areas that your business services by specifying various locations. From the whole country right down to a city or a suburb.
Let's use the 'Healty Habits' foodstore example.
A user searches for:
'Healthy Habits' appears in the search results.